all. Since TV, there is naturally frequent complaint about this 
uniformity of vehicle and vacation scene. As John Keats put it 
in his attack on the car and the industry in The Insolent  
Chariots , where one automobile can go, all other automobiles 
do go, and wherever the automobile goes, the automobile 
version of civilization surely follows. Now this is a TV-oriented 
sentiment that is not only anti-car and anti-standardization, 
but anti-Gutenberg, and therefore anti-American as well. Of 
course, I know that John Keats doesn’t mean  this. He had 
never thought about media or the way in which Gutenberg 
created Henry Ford and the assembly line and standardized 
culture. All he knew was that it was popular to decry the 
uniform, the standardized, and the hot forms of 
communication, in general. For that reason, Vance Packard 
could make hay with The Hidden Persuaders . He hooted at the 
old salesmen and the hot media, just as MAD  does. Before TV,